Aliseda

Aliseda Inmobiliaria is one of the most important real estate companies in Spain, specialising in the management of real estate assets and credits. Their main activity includes: real estate business, real estate development, land management and the sale of finished products; both new builds and second-hand sales. Aliseda has more than 400 employees with different profiles, therefore providing a complete and satisfactory service by advising customers throughout the whole property purchase and sale process. In 2015, Aliseda sold 11,290 units, with sales over 1,970 million euros.
Link of interest

CHALLENGE

Optimisation of direct sales channels. Development of new technological solutions to automate processes and apply business intelligence in a transversal way, connecting online lead capture processes with sales management.

SOLUTION

Develop a solution including stages of the sales funnel, implementing different technological solutions for each stage: recruitment, customer service, marketing and sales. Generate business information in real time, allowing the impact of marketing campaigns to be measured and optimised. Capture and show information on user web navigation behaviour to optimise sales.

IMPROVEMENTS

  • Create a data lake.
  • Intercept public website traffic www.alisedainmobiliaria.com
  • Display several aggregators (fotocasa, idealista, etc.).
  • Register the users’ actions from their first visit to the website by using fingerprint technology (cross-device tracking).
  • Online marketing campaign traceability.
  • Develop call-centre software adapted to the real estate business.
  • Customer journey information screens and search preferences for the call centre operator, guides for decision-making and to increase purchases.
  • Implement business dashboards with real-time information.
  • IMB Marketing Cloud integration.
  • Salesforce integration.
  • Banco Popular information system integration.
  • Pardot Salesforce integration.

Tell us what you need and how we can help

Llámanos Escríbenos
INFORMACIÓN BÁSICA SOBRE PROTECCIÓN DE DATOS
Responsable del tratamiento BELIKE SOFTWARE, S.L
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