Optimisation of direct sales channels. Development of new technological solutions to automate processes and apply business intelligence in a transversal way, connecting online lead capture processes with sales management.
Develop a solution including stages of the sales funnel, implementing different technological solutions for each stage: recruitment, customer service, marketing and sales. Generate business information in real time, allowing the impact of marketing campaigns to be measured and optimised. Capture and show information on user web navigation behaviour to optimise sales.
- Create a data lake.
- Intercept public website traffic www.alisedainmobiliaria.com
- Display several aggregators (fotocasa, idealista, etc.).
- Register the users’ actions from their first visit to the website by using fingerprint technology (cross-device tracking).
- Online marketing campaign traceability.
- Develop call-centre software adapted to the real estate business.
- Customer journey information screens and search preferences for the call centre operator, guides for decision-making and to increase purchases.
- Implement business dashboards with real-time information.
- IMB Marketing Cloud integration.
- Salesforce integration.
- Banco Popular information system integration.
- Pardot Salesforce integration.