
CHALLENGE
Create the necessary software tools to support the digital transformation process of AECOC, an association with more than 40 active years.
SOLUTION
Implement a system that centralises all the marketing, sales, product management and customer services processes in one single application, integrating it with the other existing systems.
IMPROVEMENTS
- Develop a public content website and private member area.
- Develop a back-office application to manage customer services.
- Implement a specific e-commerce for services and products.
- Develop a management system for reservations and training attendance.
- Salesforce CRM integration.
- Pardot marketing automation integration.
- Microsoft Dynamics ERP integration.
- Pardot Salesforce integration.